In the incredibly crowded mobile game market, getting a launch right is a huge challenge. You only get one chance to make a big entrance - so it's important to get it right. That's why so many developers and publishers use a soft launch to learn as much as they can about marketing and monetizing their games before the full release.


This ebook draws on our experience soft launching hundreds of games to detail how you can best use the soft launch technique for your own game.

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The basics of executing a soft launch

How to decide what you can and can't test

What to look for in a tracking partner

It describes: