Historically, the holiday season creates a massive opportunity for app publishers to capture lots of new loyal users. With the millions of new phones and tablets that will be given as gifts this holiday season, it's also one of the most competitive seasons of the year.

In this ebook, you'll learn our top tips for starting and executing your holiday app marketing plan from now through January. 

Download the eBook now

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How to plan your budget to incorporate both value and volume

When and how to update your app

About the cost to acquire a loyal user throughout the holiday season

Learn to identify networks that: